TIKTOK SHOP

China leaders take reins at TikTok Shop in US as sales miss goal

TikTok Shop in the US is navigating turbulent waters as it struggles to meet its ambitious sales targets. In a significant shift, ByteDance has appointed leaders with strong ties to China, leading to a wave of cultural adjustments and communication hurdles. As uncertainty looms, many employees find themselves either let go or leaving voluntarily, causing a stir within the organisation.