The firm has set up a fund to support families of the daily wage workers in India in the absence of employment opportunities. Known as ‘Feeding India’, the initiative has successfully received more than Rs 6 crore in funds.
Amazon’s move to enter food delivery is part of a larger plan to build a comprehensive product portfolio – from grocery and food to electronics and home products – for its top customers who have availed of its Amazon Prime paid subscription service.
This and many other suggestions were presented at the National Green Tribunal state committee meeting recently.
As far as consumers are concerned, they are now preferring to use apps of food delivery companies, as they get delivery from restaurants and food outlets, which did not have a delivery service. Moreover, through apps, food lovers are able to get a lot of discount offers and schemes, which otherwise is not possible when they order food directly.
Monthly spends have been spiralling up and in the last three months both Zomato and Swiggy have increased their cash burn well above five times from $3 million and $4 million per month respectively as of March.
Indian consumers may be shunning colas and opting for green tea but when it comes to ordering food online, they aren't cutting back on calories.
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