- E-tailing
- 1 min read
Meesho Mall expands personal care portfolio with P&G India, HUL, and Himalaya
Meesho is broadening its personal care offerings by partnering with major brands like P&G India, HUL, and Himalaya, aiming to meet the rising demand in tier-2 and smaller Indian cities. The e-commerce platform reported significant growth in its 'Mall' vertical, attracting 3.2 crore shoppers in six months.
According to the company, this move aims to cater to the increasing demand for daily-use personal care products in India's tier-2 and smaller cities.
In December 2024, Meesho reported that its branded products vertical, 'Mall', had attracted 3.2 crore shoppers over the preceding six months. The platform, which primarily serves tier-3 and tier-4 markets, also noted a 117 per cent year-on-year increase in gross merchandise value (GMV) and a 90 per cent rise in monthly active users (MAU), as of December 2024.
Last year, ahead of the festive season, Meesho had onboarded brands such as Mamaearth, Denver, Bajaj, Joy, Lotus Herbals, Biotique, Bata, Paragon, Relaxo, and Liberty.
Most Read in E-tailing
- BigBasket to launch 10-minute food delivery across India by March 2026, executive says
- Flipkart's arm exits ABFRL; sells 6 pc stake for Rs 583 crore via block deals
- Quick commerce growth cannibalising other retail channels, says Kearney report
- Rapido crashes food delivery party. Should Swiggy and Eternal investors be worried?
Join the community of 2M+ industry professionals.
Subscribe to Newsletter to get latest insights & analysis in your inbox.
All about ETRetail industry right on your smartphone!
- Download the ETRetail App and get the Realtime updates and Save your favourite articles.